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Webinars

Navigating Successful Innovation Through Changing Times

What's it about?Change and crisis are all around us. Consumer patterns, preferences, and needs in a post-pandemic landscape are in flux. This has resulted in fertile ground for innovation driven by new ideas and outside thinking. Here is your chance...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Ted Curtin
Companies: MRII, ProdigyWorks
October 20, 2022
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Citation

Kraus and Curtin (2022a, October 20). Navigating Successful Innovation Through Changing Times. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/navigating-successful-innovation-through-changing-times


Webinars

Foresight and Macro-Trends

What's it about? ?The real art of discovery consists not in finding new lands, but in seeing with new eyes.?Join Jessica Southard, Senior Insights Leader at MARS Incorporated, in this complimentary educational webinar about emerging...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Jessica Southard
Companies: MRII, Mars Wrigley
September 30, 2022
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Citation

Kraus and Southard (2022a, September 30). Foresight and Macro-Trends. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/foresight-and-macro-trends


Webinars

De-Risking Disruption

What's it about?Disruptions are the new normal, meaning that discontinuities will be a feature of the marketplace not the exception. And in this future, volatility will become more characteristic of the consumer experience in the marketplace and in...

Catalogue: Webinars 2022
Authors: J. Walker Smith, Stephen Kraus
Companies: MRII, Kantar
July 14, 2022
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Citation

Smith and Kraus (2022a, July 14). De-Risking Disruption. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/de-risking-disruption


Webinars

How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning

What's it about?Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Emmanuel Probst
Companies: MRII, IPSOS
May 12, 2022
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Citation

Kraus and Probst (2022a, May 12). How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-build-brands-post-covid-by-fulfilling-the-consumer-s-quest-for-meaning


Webinars

Tech-celebrating Insights

What's it about?Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in ?restech? (research...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Ray Poynter, Dan Fleetwood
Companies: MRII, QuestionPro
April 14, 2022
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Citation

Kraus, Poynter and Fleetwood (2022a, April 14). Tech-celebrating Insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tech-celebrating-insights


Webinars

New Frontiers in ResTech: Sampling Excellence, Data Quality, and Fraud Detection

What's it about?Join us for a complimentary webinar about the latest tools and techniques for maximising data quality and minimising fraud in the research/insights field.The growing sub-field of ?Research Technology? (?ResTech?) offers the promise of...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Vignesh Krishnan, Chuck Miller
Company: MRII
March 17, 2022
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Citation

Kraus, Krishnan and Miller (2022a, March 17). New Frontiers in ResTech: Sampling Excellence, Data Quality, and Fraud Detection. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-frontiers-in-restech-sampling-excellence-data-quality-and-fraud-detection


Webinars

Launch, Scale, Exit: Strategies for Successful Entrepreneurship in Market Research

What's it about?Join us to learn strategies for launching, growing, and sustaining a successful market research/insights business. Kristin Luck is one of the most successful serial entrepreneurs in our profession, and she?ll share? What's in it...

Catalogue: Webinars 2022
Authors: Kristin Luck, Stephen Kraus
Companies: ScaleHouse, MRII
February 17, 2022
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Citation

Luck and Kraus (2022a, February 17). Launch, Scale, Exit: Strategies for Successful Entrepreneurship in Market Research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/launch-scale-exit-strategies-for-successful-entrepreneurship-in-market-research


Webinars

ResTech

?ResTech? is one of the hottest terms in the fields of market research, consumer insights, and customer analytics.Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII?s Executive...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Jamin Brazil, Vivek Bhaskaran
Companies: MRII, HubUX, QuestionPro
December 2, 2021
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Citation

Kraus, Brazil and Bhaskaran (2021a, December 02). ResTech. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/restech


Webinars

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Paul Hunter
Company: ESOMAR
September 15, 2021
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Citation

Kraus and Hunter (2021a, September 15). Unlocking the Power of Secondary Data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unlocking-the-power-of-secondary-data